Facebook pauses WhatsApp data sharing amid UK probe | Fin24
London – Facebook agreed to suspend its planned use of data from UK users of its WhatsApp messaging service for advertising purposes, the nation’s privacy watchdog said as it vowed to “keep pushing” so people get more control.
“We’ve set out the law clearly to Facebook, and we’re pleased that they’ve agreed to pause using data from UK WhatsApp users for advertisements or product improvement purposes,” UK Information Commissioner Elizabeth Denham said in a blog post Monday.
“We have now asked Facebook and WhatsApp to sign an undertaking committing to better explaining to customers how their data will be used.”
WhatsApp’s changes are the first steps by Facebook toward monetising the platform since the social network’s chief executive officer, Mark Zuckerberg, sealed a deal to buy the app for $22bn for the app in 2014.
Facebook said in an e-mailed statement that the policy updates “comply” with the law and follow the latest guidance from the UK regulator.